Guy F. Atkinson Distinguished Lecture Series: "Splainin' Stuff in Science."
| What | Event |
|---|---|
| When |
2009-02-26 from 15:30 to 17:00 |
| Where | INSCC Auditorium |
Guest Speaker:
Lee Siegel
Science News Specialist
University of Utah
Public Relations
Abstract:
After 25 years as an ink-stained wretch (aka reporter and writer) for newspapers, The Associated Press and a Web site (including several grueling years as a book co-author with Bob Smith), Siegel switched to the "dark side" - public relations - when he joined University of Utah's PR staff in late 2000.
Ever since, Siegel has been goading, chiding, nagging and verbally abusing faculty members to help him turn their jargon-laden, wordy and sometimes bloviated scientific publications into news releases that grab media and public interest and result in local, national and even worldwide publicity.
Among topics of his talk, Siegel will discuss:
1. Grants, appointments and honors (good for you, but it usually ain't news).
2. Turning jargony science into catchy headlines and news (or how Dave Chapman got a Rocky Mountain High out of "continental thermal isostasy").
3. If it's a good story, you don't have to be PI (or how Linda Ayliffe hogged the glory from nine other coauthors while Canberra slept).
4. Timing is everything in publicity (or when to get your papers to Siegel and how to take advantage of science writers' addiction to the journal embargo system).
5. Be here now (or don't be Frank Brown in Kenya or Dave Chapman in wall-to-wall meetings when your study gets published).
6. Meet the press (or how to tailor your message depending on whether you are talking to Science News or Fox News).
7. Benefits and hazards of publicity (or how global publicity on Margie Chan's dinosaur dance floor awakened slumbering critics).
8. Newspapers are dying and science writers are being slaughtered (or how more and more news releases reach the public unfiltered via "new" media).
Lee Siegel
Science News Specialist
University of Utah
Public Relations
Abstract:
After 25 years as an ink-stained wretch (aka reporter and writer) for newspapers, The Associated Press and a Web site (including several grueling years as a book co-author with Bob Smith), Siegel switched to the "dark side" - public relations - when he joined University of Utah's PR staff in late 2000.
Ever since, Siegel has been goading, chiding, nagging and verbally abusing faculty members to help him turn their jargon-laden, wordy and sometimes bloviated scientific publications into news releases that grab media and public interest and result in local, national and even worldwide publicity.
Among topics of his talk, Siegel will discuss:
1. Grants, appointments and honors (good for you, but it usually ain't news).
2. Turning jargony science into catchy headlines and news (or how Dave Chapman got a Rocky Mountain High out of "continental thermal isostasy").
3. If it's a good story, you don't have to be PI (or how Linda Ayliffe hogged the glory from nine other coauthors while Canberra slept).
4. Timing is everything in publicity (or when to get your papers to Siegel and how to take advantage of science writers' addiction to the journal embargo system).
5. Be here now (or don't be Frank Brown in Kenya or Dave Chapman in wall-to-wall meetings when your study gets published).
6. Meet the press (or how to tailor your message depending on whether you are talking to Science News or Fox News).
7. Benefits and hazards of publicity (or how global publicity on Margie Chan's dinosaur dance floor awakened slumbering critics).
8. Newspapers are dying and science writers are being slaughtered (or how more and more news releases reach the public unfiltered via "new" media).
